Article Writing And Marketing - Quality Content And Article Presentation Maximize Article Marketing
Posted on April 19, 2008
Quality content is essential when writing articles, but so is the presentation of content if you want to market your articles well. Readers must not only be enticed by what you’ve written but also drawn to read it.
Have you ever been invited to someone’s home for dinner and had to serve yourself from pots on the stove? If your host is a great cook, it doesn’t matter. You’re happy to be there. But if the host is not a great cook, you may feel that you’ve wasted your time. Not only have you taken time out of your schedule but you’ve changed clothes, driven to his home, and either stopped on the way over or will stop afterwards to get something to eat. Bummer!
Those who read our articles may feel the same way if we have enticed them with our title and teased them with our article summary, only to have them frown on the content when they read our article. They must go somewhere else to fulfill the need our content failed to provide.
Quality content satisfies because it fills the needs of readers. Quality can be excellent, better, good, fair, or poor. It can also be compared to the educational grading scale of A, B, C, D, or F. When readers view your articles, you must meet their needs with excellent or A quality information. Remember that you are an expert, share your expertise with your readers so that they walk away full. Add an extra tip or bonus to ensure that they won’t stop on the way home for dessert. It’s ok for them to verify your information, but let them know they have not wasted their time by reading your article.
Article presentation allows your readers to easily consume what you have prepared. Help your readers easily digest your articles by presenting your information in bite size pieces. Give them time to meditate on one section of your article before going to another. You can accomplish this with subheadings, numbers, or bullets.
When writing your articles, remember that presentation counts. Be a good host, present your information in a way that is easily consumed by everyone who reads it. Brand yourself as a writer who consistently serves quality content in an appealing way. Readers will come to know, like and trust you which is a major step in article marketing.
If you would like to learn more about article writing, submission, and marketing, I encourage you to use a variety of writing templates to see which writing style appeals to your readers.
Lessie Harvey, iCoach-WritingSpeakingMarketing, offers you a free step-by-step article writing template. To get yours, go to: http://www.icoach-writingspeakingmarketing.com
I invite you to also check out the free weekly teleseminars on article writing at: http://www.icoach-articlewritingfreeteleseminars.com
For more detailed instruction of article writing, submission, and marketing, go to: http://www.icoach-articlewritingandmarketingsecrets.com
Tags: Article Marketing, Article Writing, Lessie Harvey, marketing, presentation, quality content, writing
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