Spiders, Bots And Joomla For Copywriters

Posted on February 19, 2008

In modern copywriting today, one of the most important - and some would say the MOST important - job is to optimize our website organically. Now, what do I mean by “organic optimization“?

This little article aims to give you a brief introduction to organic site optimization using the Joomla Web Publishing platform.

11 Articles in All. 10 Key Techniques for Copywriters. This is the first of the installment of 11 and a gentle introduction for the non-geek.

Joomla

For those new to Website Construction, Joomla is one of the most popular, stable, open source, successful - and may I add “FREE” - platform for the Independent, Sole Proprietor to the Multi-National Enterprise. You can find out more about the Joomla Content Management System at its website www.joomla.org.

To put it simply, Joomla is an easy, fuss-free and powerful way that empowers YOU to promote your Copywriting Business and for YOU to help YOUR CLIENTS conduct successful and cost-effective online Marketing. For the Professional Copywriter, Joomla (and a few other similar Content Management Systems) should be your new Best Friend and the ultimate Online Force Multiplier for your Copywriting Career.

Spiders and Bots

No… we are NOT talking about the Creepy Crawlies or the iRobot. We are talking about the automated programs that come indexing your Articles and Content on your website. We are talking about the Google Bot, Yahoo Bot and MSN Live Search Bot; among many others.

Geeks and Web Developers call these little web crawlers “Spiders and Bots” and optimizing your content for these automated programs is one of the most important objectives in Online Copywriting. One has to take care of reasonable optimization of keywords and phrases so as to attract the attention of this little buggies… but ultimately, we are still writing for the HUMAN Readers. So the key to success is to balance between satisfying the human readers (which are definitely more important) and meeting the needs of the spiders and bots.

That about sums up what our objectives are, in terms of Online Copywriting and Online Marketing.

First Principles

First of all, we begin by recognizing that as Professional Wordsmiths, we hold the KEY to what Google and many other Search Engines AND the People that use these Search Engines want.

It may be a cliche but it is true nonetheless - “Content Is King”.

The First Principle of Organic Site Optimization or “SEO” is to go back to the Fundamentals.

Write. Write Unique Content. Write Good Quality Content which are of real value to your Visitors and your Clients (or your Clients’ Clients).

Using Joomla (and other powerful Content Management Systems like Drupal), you are fully empowered to focus on your energy on writing. It is no different from using your Microsoft Word application on your Desktop. In fact, it is much more empowering compared to limiting your writings on your Computer. By publishing and creating good quality content on-the-fly, live on your website, your reach is virtually unlimited. But here comes the caveat - provided some one can find your site in the very first place.

With virtually Billions of Website out in Cyberspace, what are the other techniques you need to know to optimize your Joomla platform and stand out from the crowd?

10 Organic Joomla Optimization Techniques for Modern Copywriters

Let’s cut to the chase. These are the key factors you need to take into consideration when implementing the First Principles.

  1. Know Your Keywords
  2. Optimize Keyword Density
  3. Good Article Titles and Sub-Headers
  4. Defining Sub-Headers within your Article
  5. Use Bold and Italics
  6. Use Alt Tags
  7. Use Meta Tags
  8. Consistent Internal Linking
  9. Sitemap
  10. SEF URLs (Search Engine Friendly Page URLs)

Each of these Technique will contribute to your Site Optimization and give you a much better chance of getting site visitors from the Search Engines. We will go into details on each and every technique listed above on separate article as each one merits a its own focused discussion.

Besides On-Page Optimization, a Joomla Website - like any other Website - will also benefit from External Linking. And that in itself is altogether a separate topic which we shall discuss in a separate series of articles.

In the meantime, happy writing and leave your comments for us. We will be happy to hear from you!

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