Writing Tips - Proof It!
Posted on April 22, 2008 - Filed Under Automotive, Writing and Speaking | Leave a Comment
Writers tend to be their own worst proofreaders. Why? It’s probably because when they proof their own work, they tend to sink deep into the more organic issues of their texts rather than restricting their attention to spelling, grammar and punctuation.
For example, instead of catching the fact that they shouldn’t have spelled “principal” with a “-ple,” they begin pondering whether they should have used the phrase “tyrannical taskmaster” instead. By the time they decide against that, they have moved on, leaving the offending “principle” to incorrectly describe the balding guy who ran their school.
Read More..>>Why Are Copywriters In Such High Demand?
Posted on March 30, 2008 - Filed Under Writing and Speaking | Leave a Comment
Why are high-quality copywriters in high demand? Copywriters charge their clients from $2,000 and up to write a couple of pages of words. Why would anyone in his or her right mind pay that kind of money to have someone describe a product or service? The price for a good copywriter seems insane!
Well, it’s simple math- the price is cheap compared to the alternative. The alternative is no sales. The copy on your web page is your advertising medium…your Salesman. These little words are the source of your income. Owning a website with poor copy is worthless. The copy on your website is advertising, and your website will be worthless without good copy.
Read More..>>Writing Tip - Be Clear
Posted on February 19, 2008 - Filed Under Automotive, Writing and Speaking | Leave a Comment
Clarity is the most important rule of good writing. If what you write is not clear, you might as well not waste the reader’s time. Worse, you could do some damage. Take, for instance, a flyer I received from my credit union. One of the headlines read:
We now offer less-than-perfect credit loans.
My immediate reaction was: “Why would I want to do business with a credit union that wants its customers to sign up for loans that are less than perfect?” Of course, what the writer meant to say was …
We now offer loans for people with less-than-perfect credit.
Read More..>>A Movie Trailer For Your Book
Posted on February 18, 2008 - Filed Under Writing and Speaking | Leave a Comment
For authors and publishers, competing in the modern marketplace is a challenge, to say the least. The creative and industrious human mind is generating thousands of products everyday, and for any particular work to rise up above the masses, a clever approach to online advertising is a must. While the Internet has leveled the playing field for many self-publishers, only the savviest of players are generating any profits.
Read More..>>Write Tight
Posted on February 18, 2008 - Filed Under Writing and Speaking | Leave a Comment
My first news editor hammered one thing into my consciousness: write tight. Leave out the frills, just present the facts and move on.
Many people who think they are writers want to commit an act of literature every time they let the creative muse out of the bottle. Write tight is good advice no matter what you are writing, but especially today when you are developing search engine keyword ads.
Here’s why. The typical Google ad headline has a 25 character count maximum. Description lines one and two cannot exceed 35 characters each. Tolstoy and Faulkner would be in trouble. Let’s review some best practices for writing text, or pay-per-click ads.
Read More..>>