Interviewing Tips For First Time Authors
Posted on April 21, 2008 - Filed Under Writing and Speaking | Leave a Comment
The light of day has barely broke and already rainbow colored birds chirp encouraging symphonies on your windowsill. I cannot do this, you confess to them.
Congratulations. You are a first time, published author who has awoken to face the morning, if not the music, of your first media interview.
Stay on topic. Arrive prepared. Take control of the interview.
This is the arsenal of vague anecdotes others have offered you. As someone who once made an actual living of asking questions, I would like to offer you a little insight from the other side with a few basic interviewing tips.
Read More..>>Sell More Books With A Book Sales Letter On Your Web Site
Posted on April 18, 2008 - Filed Under Writing and Speaking | Leave a Comment
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Here are some tips and a template to create compelling sales letters that sell your book:
1. Create a compelling (must get information) headline.
Read More..>>How To Publish A Book - Is Self Publishing For You? (via Cobweb/3.1 Planetlab2.netlab.uky.edu)
Posted on April 18, 2008 - Filed Under Writing and Speaking | Leave a Comment
How To Publish A Book - Is Self Publishing For You?
By Bob Burnham
Self publishing a book is a rewarding and lucrative endeavor. The satisfaction of seeing your name in print, of seeing your hard work compiled into a professional, sale able product, of sharing your knowledge, expertise, and passion with the world is unsurpassed. However, self publishing a book is not for everyone.
Here are 5 questions to ask yourself to determine if self publishing is for you.
Question #1 Do you enjoy speaking to others about your passions and interests?
Read More..>>Self Publishing A Book, 4 Secrets To Success
Posted on April 14, 2008 - Filed Under Writing and Speaking | Leave a Comment
Self publishing a book can be a very profitable proposition if you know how to do it properly. As many an author knows going the traditional route of finding a publisher can not only be discouraging but can also be extremely unprofitable in the majority of published books.
Today with the internet and the newest printing technologies not only is it fast to self publish a book but is financially rewarding.
Following are 4 Simple Secrets for success to self publish a book.
Read More..>>When Is A Book Not A Book? The Zen Of Book Promotion
Posted on April 12, 2008 - Filed Under Writing and Speaking | Leave a Comment
It’s easy to print your manuscript these days and make it look like a book. . If you can write it, and someone can digitize it, then you can put it a finished copy of it on your bookshelf in a matter of weeks. But that doesn’t mean what you have is a book.
For a printed manuscript to be a real book, it has to be in the distribution channels. People must be able to order it. You have to work on marketing, selling, distributing and promoting your book – that is, total book promotion — if you really want to have a book.
Read More..>>How To Write A Book By Asking Questions
Posted on April 10, 2008 - Filed Under Writing and Speaking | Leave a Comment
Some of the best books ever written are merely transcriptions of interviews with experts, celebrities, and gurus. Think of it this way, who would you absolutely love to speak with and pick their brain? Would you love to sit down and speak with the Pope? With Oprah? With Bill Gates? With JK Rowling?
What is the next best thing to being able to sit down and speak with these people? Reading a book that answers all of your questions.
Interviewing experts is a fantastic way to write a book that not only generates profits but that provides a real benefit to thousands of people.
Read More..>>Book Marketing, 5 Powerful Strategies
Posted on April 8, 2008 - Filed Under Writing and Speaking | Leave a Comment
There are many tools that you can use to market your book both online and offline. To offer benefit to all self published authors and those that are looking to self publish, this article will address both.
Offline Book Marketing:
Write an article. No matter what industry you are in, from pet care to astrophysics, there is a publication for you. In fact there are probably numerous publications. Choose one or two that relate to your book’s topic and offer to write an article for them. Make sure to include your name, your book’s title, and your website address in your bio or author signature at the bottom of your article.
Read More..>>Presenting In The 21st Century
Posted on April 7, 2008 - Filed Under Writing and Speaking | Leave a Comment
In the middle of July, 24 publishers awaited the marketing presentation about to be given by nationally-recognized expert speaker, Brian Jud. Attendees settled in their seats. Brian and I chatted as we prepared to begin. When everyone had gathered, I began to describe the event and then introduce our speaker.
But these weren’t ordinary presentation circumstances: I was deaf and blind to our audience, I couldn’t see or hear a soul. I had first-timer nerves. I had to have faith that the system was working.
Read More..>>Buzz-based Book Marketing
Posted on April 4, 2008 - Filed Under Writing and Speaking | Leave a Comment
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s.
For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I’ve found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.
Read More..>>The One Way To Sell Books
Posted on March 29, 2008 - Filed Under Writing and Speaking | Leave a Comment
In the movie City Slickers, Curly (played by Jack Palance) tells Mitch Robbins (played by Billy Crystal) that he has to find the “One” thing. The dialogue goes as follows:
Curly: One thing. Just one thing. You stick to that and the rest don’t mean [nothin’].
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.
The “One” thing for a book to sell well is that it must generate Word of Mouth. The goal of every tactic you employ to sell books is to create Word of Mouth. Why does every author want to get on Oprah? Because she’s the biggest Word of Mouth in the market. Look at the brief list below of tactics you can use to promote your book:
Read More..>>