6 Tips For Building Book Buzz With Technology
Posted on March 29, 2008 - Filed Under Writing and Speaking | Leave a Comment
Successful authors know that generating book buzz involves more than getting their book title into magazines and newspapers or appearing on radio or TV talk shows. They need good word-of-mouth marketing working for them and a strong online presence.
To do this, they support their more conventional book publicity efforts with campaigns that tap the power of everyday technology to generate book exposure. Here are six unconventional steps they’re taking that you can incorporate into your book marketing campaign.
1. Use your e-mail signature to sell. Include your book title and cover and a “Buy Now” button linked to a product purchase page at your Web site or at a popular online retailer like Amazon.com.
Read More..>>Learn To Position Yourself As An Info-marketer Instead Of A Writer
Posted on March 26, 2008 - Filed Under Writing and Speaking | Leave a Comment
I once heard the title of this discourse from Mark Victor Hansen. He made this statement in one of his MegaSpeaking Empire Conferences in Los Angeles. Mark said, “don’t position yourself as an author; position yourself as an information marketer.” This statement is not original with Mark, though. Robert Kiyosaki of Rich Dad, Poor Dad fame made a similar statement years ago. Robert said that the only secular job he held was with Xerox just to learn sales and marketing.
The exposition, explanation and expansion of the idea below is entirely mine.
Read More..>>5 Ideas For A Best Selling Book Cover!
Posted on March 22, 2008 - Filed Under Writing and Speaking | Leave a Comment
When it comes to marketing a book, the book cover is a book’s primary direct selling tool. It speaks out to a potential buyer and reflects the quality of the content within. The fact is that we all buy books to read it afterward, and thus hardly have any ideas on the value of the content contained within. If a book cover design is creative, relevant, attractive and interesting, readers would at least browse through the content. What can you do for a book cover to make it interesting?
Read More..>>Book Marketing, 4 Secrets To Success
Posted on March 20, 2008 - Filed Under Writing and Speaking | Leave a Comment
Book marketing is the most important aspect to becoming a rich and successful author. You could have a great book but if you don’t know how to market your book you might not even sell a hundred copies.
On the other hand you can have a not so good book and become a best selling author if you know how to market your book. Now I must tell you that you should have a well written book but it just is not near as important as you being able to promote and sell your book.
Read More..>>How Self-syndication Leads To Free Publicity
Posted on March 8, 2008 - Filed Under Writing and Speaking | Leave a Comment
In this world of everyone holding their hands out and wanting your hard-earned dollar, authors are heading toward more of a do-it-yourself attitude when it comes to book promotion. Since book royalties are usually nothing to get real excited about, funds for book promotion may be something that is non-existent for the first-time book author, or any author for that matter.
However, any book coach or publicist will tell you that you have to create a buzz for your book no matter what it takes.
So, what’s an author to do?
Read More..>>Get Them Hooked On Your Book
Posted on February 21, 2008 - Filed Under Writing and Speaking | Leave a Comment
A hook is a one-line zinger that describes your book in a way that would let anyone’s grandmother in Topeka understand not just what the book is about but why she should buy it.
Without one, it’s very difficult to sell a book to a publisher. That’s because the editor your agent approaches at the publishing house has to sell the manuscript to her colleagues, and the publishing house has to sell it to the reader.
Read More..>>Shoestring Book Marketing For The Savvy Self Publisher
Posted on February 17, 2008 - Filed Under Writing and Speaking | Leave a Comment
Alright, so your book has just been printed has it, and you’re looking for an affordable option of marketing your book to the online and offline community, without spending too much of that hard earned cash all in 1 place? Well if that’s the case, this article just may be of some use to you.
The best way of marketing your book, is the tried and tested, good old fashioned press release method. Whether it be sending out press releases to newspapers/magazines or sending out press releases on the internet, press releases can send your book sales sky-rocketing through the roof in absolutely no time at
all, increasing your return of investment and turning you into 1 exceptionally happy human being when you see those book sales go through the roof!