The One Way To Sell Books
Posted on March 29, 2008 - Filed Under Writing and Speaking | Leave a Comment
In the movie City Slickers, Curly (played by Jack Palance) tells Mitch Robbins (played by Billy Crystal) that he has to find the “One” thing. The dialogue goes as follows:
Curly: One thing. Just one thing. You stick to that and the rest don’t mean [nothin’].
Mitch: But, what is the “one thing?”
Curly: [smiles] That’s what *you* have to find out.
The “One” thing for a book to sell well is that it must generate Word of Mouth. The goal of every tactic you employ to sell books is to create Word of Mouth. Why does every author want to get on Oprah? Because she’s the biggest Word of Mouth in the market. Look at the brief list below of tactics you can use to promote your book:
Read More..>>Why Book Publishing Will Increase As We Say Goodbye To Newspapers
Posted on March 21, 2008 - Filed Under Writing and Speaking | Leave a Comment
Most people agree that book publishing is here to stay and newspapers are on their way out as readership of the latter continues to drop.
This truth came rather brutally to me the other day when days after purchasing a valued Sunday newspaper, I still hadn’t read a word in it. It really hit me when I realized that although I couldn’t find time to read the newspaper I was reading no less than two books at the same time.
I sat down stunned and really though about it. In the end I came up with some interesting gems that helped me see the future more clearly than I ever have before. Here they are;
Read More..>>Why Book Publishing Is So Lucrative Just Now
Posted on March 17, 2008 - Filed Under Writing and Speaking | Leave a Comment
Why should publishing books based on your life experience or areas of expertise be so lucrative just now? After all there is so much free information on the World Wide Web, so why should anybody want to buy any books?
These are fair questions. However the first thing that you need to know is that the availability of so much free information online instead of quenching the thirst for it has had the opposite effect. In fact free information has helped create a huge hungry market for more information that can only begin to be satisfied by publishing and selling books.
Read More..>>How To Get A Novel Published - The First Step Is A Query Letter
Posted on March 1, 2008 - Filed Under Writing and Speaking | Leave a Comment
A good query letter catches the agent’s attention and is the first step in how to get a novel published. What should be included in your query letter?
The first paragraph should be a brief synopsis of your novel. No more than 100 words, perhaps 150 words. This synopsis is written in the present tense. You want to hook the agent’s curiosity to read more. It’s a challenge to condense a 100,000 novel down to 150 words, but important you do. Think of the synopsis as a back cover blurb. It gives just enough information to create excitement about the novel. If you need some examples go to the bookstore and look at the back cover blurbs of books in the same genre as yours.
Read More..>>Get Them Hooked On Your Book
Posted on February 21, 2008 - Filed Under Writing and Speaking | Leave a Comment
A hook is a one-line zinger that describes your book in a way that would let anyone’s grandmother in Topeka understand not just what the book is about but why she should buy it.
Without one, it’s very difficult to sell a book to a publisher. That’s because the editor your agent approaches at the publishing house has to sell the manuscript to her colleagues, and the publishing house has to sell it to the reader.
Read More..>>How To Find Hot Book Publishing Ideas At Your Workplace
Posted on February 20, 2008 - Filed Under Writing and Speaking | Leave a Comment
Everybody knows that publishing a book can greatly enhance your image as a professional as well as having the potential to create a wonderful new profit center for virtually anybody. The only major problem and challenge is in finding the right ideas that will ensure the cash tills are constantly ringing. After all, nobody wants to produce a book that is boring and doesn’t sell.
Read More..>>