10 Free Or Cheap Ways To Market Your Writing Business
Posted on March 24, 2008 - Filed Under Writing and Speaking | Leave a Comment
These 10 strategies cost nothing, or close to it. They’ll save you money…and put money in your bank account, too!
1. Look in the business section of your local paper for the names of people who have been promoted, hired or rewarded by their companies. Write a short congratulatory letter (refer to the specific achievement to make it personal), and enclose two or more of your business cards (one for the person to keep, the others for him or her to give to others). By the way, your business cards DO include complete information about what you do, don’t they? If not, redesign them today! Just a title, such as “Freelance Writer,” is too vague. List what you can do (newsletters, brochures, ads, etc.) and add a blurb that highlights the main benefit you offer.
Read More..>>Starting A Freelance Writing Career
Posted on March 20, 2008 - Filed Under Writing and Speaking | Leave a Comment
Numerous people today are looking for ways to earn a living from home. This has led many to the field of freelance writing. With modern technology and a home office equipped with a computer, branching into a freelance writing career is easier then it has ever been before. Word processing programs replace ink and ribbon typewriters and afford the novice writer luxuries such as automatic word count, instant grammar checks, and tools that will correct your spelling errors. However, these modern comforts will not take the place of fluidity with your writing or the mechanical process necessary to produce great copy.
Read More..>>Gary Halbert And Me
Posted on March 16, 2008 - Filed Under Writing and Speaking | Leave a Comment
You probably already know the story of how I became a copywriter, but I’ll bet the part I’m about to reveal today you DON’T know. The reason I think you don’t know is because I haven’t told very many people. But before I launch into the new stuff, let me review the old stuff briefly, okay? Okay, here it goes –
Read More..>>27 Great Tools For Copywriters
Posted on March 16, 2008 - Filed Under Writing and Speaking | Leave a Comment
After more than 12 years as a professional writer, I have more effective copywriting and SEO copywriting tools at my disposal than I could poke a stick at. I’ve already shared this list at the Divine Write Copywriting Forums (divinewrite.com/forum), but thought I’d distribute a little wider.
Hope it helps…
(Note: If you run a copywriting business from home, you may also be interested in reading my three-article series on home business technologies. See divinewrite.com/Home%20Business%20Technologies%201.htm.)
General Copywriting Tools
1) Microsoft Word (EXPENSIVE!) - No real need to describe, but some features that warrant a mention as particularly useful to copywriters include:
Read More..>>Want A Career In Copywriting?
Posted on March 14, 2008 - Filed Under Writing and Speaking | Leave a Comment
It may look glamorous and with lots of perks, but that is mainly for the big shots in the industry. However, a copywriting career can be interesting and fun if you are passionate about writing.
A career in copywriting involves:
- Being creative - this is the fun part of the job, but the challenge is that creativity is on demand and may be restricted by a brief or written guideline for the job.
- Writing advertising and sales copies in which every word counts and the result of your work is either measured in $$$ or the number of leads or new clients it brought in.
Read More..>>Keywords Or Key Phrases Need To Be On Top!
Posted on March 8, 2008 - Filed Under Writing and Speaking | Leave a Comment
Since the advent of the Internet keywords or key phrases have occupied a position of great importance and considerable debate has taken place to analyze the positioning, choosing, order of keywords, their use in the content of the web page etc. A writer or better stated a copywriter specializes in garnishing sentences and paragraphs with appropriate keywords or key phrases. Key phrases seem to have a tremendous effect on the positioning of the content in the order of merit of the Search Engines. The first axiom of how these important words need to be used and placed governs the position of your web page in the hierarchy of Search Engines. In plain English what is one’s page rank or competitive position within similar web pages!
Read More..>>Million-dollar Swipe File Ads Handed To You On A Silver Platter
Posted on March 8, 2008 - Filed Under Writing and Speaking | Leave a Comment
If you’d like to have a huge swipe file full of some of the hottest ads running today… 100% free… then this article will show you how.
Listen:
As you know, you usually have to buy something to get on the lists with great ads.
Like a book or a newsletter or some other product.
But I recently learned of a way to get some of the hottest ads running completely free.
In fact, the folks who run this kind of direct mail will send you all the swipe file material you can stand (on THEIR dime)… and as often as you want.
Read More..>>You Can Write Copy That Sells
Posted on February 27, 2008 - Filed Under Automotive, Writing and Speaking | Leave a Comment
Ever since I became a freelance copywriter, people have asked me how I do it. When talking about themselves, they say, “Oh I’m not creative” or “I know what I want to say, but I don’t know how to say it.” My reply is always, “just say it!”
We all know that good copy needs a structure; it needs to be in the right tone of voice and it needs to capture and hold the attention of the reader, inspiring them to act. To buy!
Read More..>>