Why Are Copywriters In Such High Demand?

Posted on March 30, 2008

Why are high-quality copywriters in high demand? Copywriters charge their clients from $2,000 and up to write a couple of pages of words. Why would anyone in his or her right mind pay that kind of money to have someone describe a product or service? The price for a good copywriter seems insane!

Well, it’s simple math- the price is cheap compared to the alternative. The alternative is no sales. The copy on your web page is your advertising medium…your Salesman. These little words are the source of your income. Owning a website with poor copy is worthless. The copy on your website is advertising, and your website will be worthless without good copy.

And with Ad Words and other small format PPC ad media you must make your pitch within a VERY limited amount of words. What these words convey to your audience will bring you numerous visitors to your web page or no visitors at all. Do you still think the price of good copy is too expensive?

Good web copy is as effective as having thousands of affiliates selling your product or telling their friends and family of the wonderful benefit of your product or service. Everyone acknowledges the fact that “The word of mouth sells”. The other part of that equation is that “Good Copy Sells Better”. The sheer number of affiliates telling others about your product is what good web copy will do for your business.

The reality is that you can have hundreds of affiliates driving thousands of visitors to your web site, but if your site doesn’t convert those visitors to sales, failure is assured. The web copy must do the selling both for you and for your affiliates for your business to be successful. The formula is simple. Good web copy = high sales volumes. Bad copy = zip.

The customer or web surfer is searching for a solution to a problem. Your website can either be the solution to the frustration of the day for that visitor or an electronic waste of time. Your message to the customer must be succinct and clear: The clearest message wins the game.

The goal of the words on a web page is to take the customer from reading your copy to the point of buying your product. If your copy is convincing the transaction is complete. If your copy is not convincing, all the time and hard work spent producing the website is in vain.

A Copywriter’s business is to write copy that is tightly focused and intricately designed to sell your product and service. While a well designed website is also important, it’s the Copywriting that is the key to your success.

J.G. Hostlerberg is a top freelance copywriter working together with two other top hired-gun direct response copy pros to educate fledgling copy cubs in the art and science of copywriting. For killer conversion copy training, and hundreds of secret tips and tricks of the copywriting profession, go to http://www.copywritingshop.com/ and get signed up with our soon to be launched training, http://www.GoCopyThis.Com for the chance of a lifetime!

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